“Don’t let someone dim your light, simply because it’s shining in their eyes.”

Our story began 28 years ago when Preciosa Jewelry was founded. I was raised in the jewelry industry and understand the true meaning of quality, service, and the dedication it takes to build something you love, dream about, and own.

To me, seeing my mother working night after night has been the best example of hard work and sacrifice bearing fruit. In one way or another, we both grew up in experiences and adventures.

Over the years my career took me in other directions, although I never stopped complementing and being part of that modern touch to our legacy that still exists. Over time, I became frustrated with not having ownership in anything I produced for my employers. However, those experiences gave me the courage to step out on my own and come back to what I was most passionate about, jewelry.

Dedication & Passion turned into Massive Brand of Koru Jewelers

Tyler, on the other hand, grew up influenced by his mom Alana's love, elegance, and good taste in jewelry. Another example of strong women who move families forward and leave great everlasting marks. A graduate of Purdue University, she dedicated her life to raising her children, to interior design and when she had the opportunity, she created pieces of jewelry that all envied, including designers. I have been lucky enough to be able to use one of her pieces. When I do, everyone stops me and asks about the ring which is unlike anything else.

This is where we embarked on the adventure of creating Koru Jewelers.

The name is attributed to the Maori culture, a native population of New Zealand. It represents the development of a new life, symbolizes new beginnings, renewal, growth, and vitality. Creation in all its forms, the unfolding of new ideas and opportunities.
Over time through research, and participating in trade and fashion shows, we brought the most “IN” jewelry and fashion to my small town of San Lorenzo. The two of us make the perfect complement combining the modern and conservative pieces we have designed or offered here on the island.

Thank you for being part of our adventure

We see the need to provide our clients with a shopping experience that offers the best value, service, and quality from the comfort of your home.

We hope we have built an easy and fun shopping experience. May it serve you to create your own daily styles, without affecting your pocket, and shipped directly to your door.

Elda Pedraza/Tyler Randolph
Co-Founder

Mission & Values